Department of Political Science
My dissertation research, "Candidate Cues in Campaigns" looks at the communication strategies and approaches of male and female political candidates.
Research stemming from the United States suggests that in some cases, male and female candidates campaign differently in terms of how they present themselves, address their opponents and appeal to voters. Further, it has been found that these differences are affected by factors such as partisanship, competitive status and election issue priorities.
My research seeks to uncover whether these gendered campaign differences are found in Canada and Australia, where the personal profile of most candidates is less prominent, due to the decreased amount of money spent on campaigns, and the relative importance of the major political parties and party leaders.
To answer my research question, I conducted interviews with political candidates who contested the State Elections in Queensland and Victoria in Australia, and the Provincial Elections in Alberta and British Columbia in Canada.
Dr. Brenda O'Neill